PPC Management in Vancouver

Drive Targeted Traffic and Start Bringing in Leads and Sales Quickly through Bing and AdWords PPC Management.

Get your business in front of people looking for exactly what you are selling.

The pay per click management model means you only pay when someone clicks on your ad. Traffic is highly qualified to make a purchase.

 Our pay per click experts are always optimizing your ad campaigns, consistently bringing you more traffic for less, and always striving to increase your revenue.

Our PPC Management Process

Our PPC Management Process is designed to accomplish your goals and start bringing you leads as quickly and efficiently as possible

Phase 1 - Discovery

Our AdWords Certified Professional Consultants will conduct research, learn about your business, and understand your goals in order to develop an effective PPC strategy

Client Meeting

We will book a phone consultation with you to discuss your business goals. During the meeting, we will get to know you and your team and get a complete understanding of your business so that we can develop the most effective strategy possible. Some of the topics covered in the meeting will be:

  • Geographic targeting
  • Goals
  • Budget
  • Business history
  • Key selling points
  • Most profitable products/services
  • Brand representation in advertising

PPC Audit

The PPC Audit only takes place if you have pre-existing PPC campaigns that were set up prior to working with us. During the audit we will determine your campaigns’ strengths and weaknesses and report our findings to you.

Keyword Research

If you need a brand new campaign or if you already have existing PPC campaigns, we always conduct keyword research. For new accounts, our keyword research will determine what types of phrases we will target in order to bring you the most relevant traffic. For clients with existing accounts, our keyword research will help us to determine the potential effectiveness of your existing keyword targeting and will allow us to make changes where necessary.

Competitive Analysis

All clients will also have a thorough competitive analysis conducted. Our competitive analysis allows us to understand the competitive landscape that we will be working in and will help us to strategize methods that will help us beat out your competition.

Phase 2 - Strategy

Our AdWords Consulting team will develop a custom strategy for your PPC campaigns based on your business goals and the research conducted in Phase 1

Strategy

We will build a custom strategy based on your business goals which could include paid search, display advertising, Google and Bing Shopping ads, remarketing, and/or video advertising.

Measurement

We will work with you to set attainable goals for your PPC campaigns and set future meetings to discuss the success of our campaigns. Goals could include increases in ROI, leads/sales, impressions, clicks or could be campaign metric based such as click through rate (CTR) improvements.

Phase 3 - Build

Our Bing and AdWord Management experts will build out your campaigns based on your goals, the research conducted in Phase 1, and the strategy created in Phase 2

AdWords and/or Bing Campaign Build

We will setup your PPC campaigns using the keywords and targeting set out in Phase 1. Some of the settings built out in this phase include:

  • Keyword match-type targeting
  • Campaign and Ad Group theme creation
  • Geographic and device targeting
  • Ad creation
  • Bid structure
  • Ad extensions
  • Analytics setup
  • Conversion tracking
  • Phone call tracking (if applicable)
  • Google My Business integration (if applicable)

Phase 4 - Optimize

We will closely monitor your campaigns and make adjustments on a regular basis to continuously improve

Continuous Optimization

On a daily or bi-daily basis we will be making adjustments to bids, account structure, and advertisements. We will always be conducting A/B split tests in order to find new ads and bids that will help your campaigns to achieve their goals.

Phase 5 - Reporting & Analysis

We will send you monthly performance reports with detailed analyses that will allow us to make campaign changes to consistently improve

Monthly Reporting

Our monthly reports include details of ad spend, cost per click (CPC), and number of leads/sales your ad campaigns generated. We also include detailed analyses that provide you with actionable information that will help improve your campaign performance.

PPC Management Cost Structure

Our PPC monthly management cost structure is based on a minimum ad spend of $2,000 per month and does not include the cost of setting up your campaigns. Campaign setup is a on-time fee that is based on the size and complexity of your campaign.

Monthly Advertising Spend Cost Structure Monthly Management Consists Of
Under $2,000 Contact Us for Cost Structure • Email Support
• Dedicated Campaign Manager
• PPC Audit
• Keyword Research
• Competitive Analysis
• Custom Strategy Creation
• Measurement & Goal Creation
• Campaign Structure
• Ad Extensions
• Google Analytics Setup
• Phone Call Tracking
• Google My Business Integration
• Performance Reporting & Analysis
• Text Ad Creation
• Geographic & Device Targeting
• Conversion Tracking
• Landing Page Optimization Suggestions
• Continuous Campaign Optimization
$2,000 - $4,000 $500 Fee + 10% of Monthly Advertising Spend • Email Support
• Dedicated Campaign Manager
• PPC Audit
• Keyword Research
• Competitive Analysis
• Custom Strategy Creation
• Measurement & Goal Creation
• Campaign Structure
• Ad Extensions
• Google Analytics Setup
• Phone Call Tracking
• Google My Business Integration
• Performance Reporting & Analysis
• Text Ad Creation
• Geographic & Device Targeting
• Conversion Tracking
• Landing Page Optimization Suggestions
• Continuous Campaign Optimization
$4,001 - $10,000 $800 Fee + 10% of Monthly Advertising Spend
$10,001 - $20,000 $1,000 Fee + 10% of Monthly Advertising Spend
$20,000 and Above Contact Us for Cost Structure

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