Facebook Advertising allows for incredibly powerful targeting when in the hands of our seasoned experts.
Take advantage of powerful targeting like people’s job title, interests, and marital status.
Run social media advertisements to promote content to hyper-targeted users to drive incredible engagement rates.
Promote your services or special offers to targeted audiences to gain leads and build marketing lists.
Our Facebook Advertising Process is designed to get your content and business in front of a highly-targeted audience
Our social media consulting experts will conduct research, learn about your business, and understand your goals in order to develop an effective Facebook advertising strategy
We will schedule a phone meeting with you to discuss your goals and get a full understanding of your business. During the meeting, we will acquire the information required to develop a highly-focused social media marketing strategy. Some of the topics covered in the meeting will be:
Facebook Ads Audit
If you are currently running Facebook ads and need help with management, our social media consultants will conduct a thorough audit of the current practices, spend, and account structure to determine if additional action is necessary.
Audience & User Research
Regardless of the goal of your campaign (conversions, post engagement, branding, article promotion, etc) our experts will conduct research to determine the best types of users to target for your campaigns. Depending on the complexity of your campaign, we may recommend testing a variation of user groups and optimize the best performers.
It is always important to understand what your competitors are doing. Advertising through Facebook requires us to dive into your competitors’ strategies so that we can give you the competitive edge.
Our social media advertising team will develop a custom strategy for your Facebook campaigns based on your goals and the research we conducted in Phase 1
Facebook Advertising Strategy
We will build a custom Facebook strategy based on your business goals which could include the creation or optimization of a Facebook for business page, creative ad design, complex user targeting, content creation, and/or conversion tracking.
We will work with you to set attainable goals for your Facebook advertising campaigns and set future meetings to discuss the success of our campaigns. Goals could include increases in content engagement, number of page likes, traffic, or conversion goals.
Our Social Media Consultants will build your campaigns based on your goals, the research conducted in Phase 1, and the strategy created in Phase 2
Facebook Ad Campaign Build
We will setup your Facebook Advertising campaigns using the research and targeting set out in Phase 1 and the strategy in Phase 2. Some of the settings built out in this phase include:
We will closely monitor your campaigns and make adjustments on a regular basis to continuously improve
We will make adjustments to bids, ad copy and creatives, and user targeting on a regular basis.
We will send you monthly (or end of campaign) performance reports with detailed analyses that will allow us to make campaign changes to consistently improve
Our monthly reports include details of Facebook advertising spend, cost per click (CPC) or cost per 1,000 impressions (CPM), and number of leads/sales/likes/shares/engagements your ad campaigns generated. We also include detailed analyses that provide you with actionable information that will help improve your campaign performance.
Our Facebook Advertising cost structure varies widely depending on the goal of your campaign. In addition to ad spend and the cost of running your ads, there is always a one-time campaign setup fee that is based on the size and complexity of your campaign. Please call us at (778) 866-5755 or email us for rates and further cost information.
In addition to Facebook, our Social Media Consultants are experts in advertising through Twitter, Reddit, StumbleUpon, and LinkedIn. Contact us to learn more.