E-Commerce Advertising Services

E-Commerce companies require a very specific type of advertising strategy, and our experts have the experience to build and optimize for any E-Commerce business.

Take advantage of the unique advertising methods for E-Commerce such as Google Shopping.

Put your products in front of users looking to buy.

Increase conversion rates and take advantage of existing traffic with our proven methods.

E-Commerce Advertising Google Shopping

Our E-Commerce Advertising Process

Our E-Commerce Advertising Process will allow us to develop a custom strategy for your business in order to increase your sales

Phase 1 - Discovery

Through research, our e-commerce consultants will understand your competitors, get to know your company, and learn your business goals in order to develop an effective e-commerce advertising strategy

Client Meeting

We always begin our work with a client meeting in order to get a good sense of your business and your unique needs. During the meeting, we will get enough information to build a powerful e-commerce advertising strategy. Some of the meeting topics will include:

  • Location targeting
  • Possible advertising mediums
  • Campaign Goals
  • Campaign Budget
  • Business history
  • Key selling points
  • Brand representation in advertising

Current E-Commerce Strategy Audit

If you are running and type of online e-commerce advertising campaigns already we will review your strategy in order to optimize the setup of your new campaigns.

Traffic Analysis & Research

We will analyze your current traffic and get a sense of how your users are currently making purchases in order to optimize our strategy to make improvements. We will also identify the best traffic sources for you to invest in.

Competitive Analysis

Our team will observe your competitors’ e-commerce advertising tactics and determine how we can do things better for you.

Phase 2 - Strategy

Our e-commerce advertising consultants will develop a custom strategy for your business based on your goals and the research we conducted in Phase 1

E-Commerce Advertising Strategy

We will build a custom strategy based on your business goals which could include choosing the best ad platforms for your goals (AdWords Google Shopping, Bing Shopping, Facebook, AdRoll etc) the creation of new advertising campaigns, traffic segmentation and targeting, analytics setup, and advanced conversion tracking.

Measurement

We will work with you to set attainable goals for your e-commerce advertising campaigns and set future meetings to discuss the success of our campaigns. Goals could include increases in website conversion rates, revenue/sales goals, conversion goals, or branding targets.

Phase 3 - Build

Our e-commerce consultants will build your campaigns based on your goals, the research conducted in Phase 1, and the strategy created in Phase 2

E-Commerce Advertising Campaign Build

We will setup your campaigns using the research and targeting set out in Phase 1 and the strategy in Phase 2. Some of the settings built out in this phase include:

  • Ad creation
  • User targeting
  • Geographic targeting
  • Device Targeting (mobile phones, desktop computers, tablets)
  • Shopping Feed Creation
  • Landing page optimization
  • Analytics setup
  • Conversion tracking
  • Phone call tracking (if applicable)
  • Ad A/B Split Testing

Phase 4 - Optimize

We will closely monitor your campaigns and make adjustments on a regular basis to continuously improve

Continuous Optimization

On a daily or semi-daily basis we will make adjustments to bids and targeting. On a monthly basis we will create fresh ads based on the results of continuous testing. We will also be available to update your product feeds for changes in pricing, product availability, new imagery, and new product additions.

Phase 5 - Reporting & Analysis

We will send you monthly performance reports with detailed analyses that will allow us to make campaign changes to consistently improve

Monthly Reporting

Our monthly reports include details of advertising spend, number of clicks and click through rate (CTR), and number of product sales your ad campaigns generated. We also include detailed analyses that provide you with actionable information that will help improve your campaign performance.

E-Commerce Advertising Cost Structure

Our E-Commerce Advertising cost structure varies widely depending on the goal of your campaigns. In addition to ad spend and the cost of running your ads, there is always a one-time campaign setup fee that is based on the size and complexity of your campaigns. Please call us for rates and further cost information.

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